Last updated: August 2025

Cookies get a bad rap. Maybe it’s the name. Maybe it’s the mystery. But we think a little clarity goes a long way.

We understand there’s a lot of data collected out there — and it’s fair to feel uneasy about that. We don’t take your trust lightly. You absolutely have the right to be cautious, and we’re committed to being open about what we collect, how we use it, and how you can opt out. No tricks, no guilt trips.

Cookies aren't about spying — they’re digital tools that help websites remember who you are, what you’ve added to your cart, and whether the site is working the way it should. They also help us understand how people are using our site so we can make it better.

This Cookie Policy explains what we collect, how we use it, and how you can manage your preferences. It's written in plain language because that’s how we think it should be.

What Are Cookies?

Cookies are small data files stored on your computer or mobile device when you visit a website. They help us recognise your browser, remember your preferences, and enhance your experience.

We also use similar technologies like web beacons, pixels, tags, and scripts for similar purposes — collectively referred to as "cookies" in this policy.

Why We Use Cookies

We use cookies for the following purposes:

Essential Cookies – Required for website functionality (e.g., navigation, checkout).

Performance & Analytics – Understand site usage, page performance, and technical issues. We use Google Analytics to help us with this.

Personalisation – Remember your preferences (e.g., location, language, cart contents).

Advertising & Retargeting – Show you relevant ads and remind you of your cart after you leave. Partners may include Google Ads, Facebook, Pinterest, and AdRoll.

Data Collected via Cookies

Cookies may collect data such as:

• IP address

• Device type & browser

• Pages visited and links clicked

• Cart and product interactions

• Referring URLs

• Approximate geographic location

We do not store sensitive personal data in cookies.

Managing Your Cookies

You can control and disable cookies through your browser settings. Be aware that disabling some cookies may affect site functionality (such as login or checkout).

Manage settings for popular browsers:

• Chrome

• Firefox

• Safari

• Edge

You can also opt-out of personalised ads here:

• Google Ad Settings

• Facebook Ad Preferences

• Pinterest Settings

• AdRoll Opt-Out

• Digital Advertising Alliance

Do Not Track (DNT)

Some browsers allow you to send a "Do Not Track" (DNT) signal. Our systems currently don’t respond to DNT signals due to inconsistent standards, but you can still manage cookies through your own settings as above.

GDPR & Cookies

Under the UK GDPR, you have the right to know what personal data is being collected, why it’s being collected, and how it’s being used — and that includes cookies.

We’ll always ask for your consent before setting non-essential cookies. That’s what our cookie banner is for. You can change your preferences or withdraw consent anytime by clicking the cookie settings icon or contacting us.

We only use cookies that serve a clear purpose — whether that’s making the site work or helping us improve it. And we never sell your data.

Changes to This Policy

We may update this Cookie Policy from time to time. If we do, we’ll post the changes here and update the "last updated" date above.

Questions?

Still unsure about cookies or how we use your data? Drop us a line at info@metalbird.co.uk