Privacy Policy - Metalbird UK Ltd.

Last updated: August 2025

At Metalbird UK Ltd (“we”, “us”, “our”), we believe in transparency and trust. This Privacy Policy explains how we collect, use, share, and protect your personal information — and what your rights are.

This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, and is written to be clear, respectful, and easy to understand.

1. Who We Are

Metalbird UK Ltd
Harscombe House, 1 Darklake View
Estover, Plymouth, PL6 7TL
United Kingdom

Email: info@metalbird.co.uk

2. What This Covers

This Privacy Policy applies to:

  • Our website: metalbird.co.uk

  • Online transactions

  • Marketing communications (email/SMS via Klaviyo)

  • Advertising campaigns (Google, Facebook, Pinterest, AdRoll)

  • Social media logins (Facebook, Google)

  • Use of services provided by Shopify and PayPal

We comply with:

  • UK GDPR

  • Data Protection Act 2018

  • PECR (Privacy and Electronic Communications Regulations)

3. What We Collect & Where It Comes From

We collect data:

  • When you provide it directly (checkout, account creation, contact forms)

  • Automatically through cookies and analytics

  • Through third-party platforms (e.g. ad networks, login features)

Types of data we may collect:

  • Identity: Name, email, phone number, address

  • Order info: Purchase history, delivery details, payment method (we don’t store card details)

  • Technical info: IP address, browser type, device ID, page interactions

  • Marketing data: Ad clicks, email opens, preference data

  • Social login data: If you sign in via Google or Facebook

We do not knowingly collect personal data from children under 13. If we discover it, we delete it.

4. Why We Collect It

We use your data to:

  • Process and deliver orders

  • Provide customer support

  • Send transactional updates and marketing (if you’ve opted in)

  • Improve your shopping experience

  • Prevent fraud and comply with legal obligations

5. Cookies & Tracking

We use cookies and similar technologies to:

  • Maintain cart contents and login sessions

  • Analyse traffic and user behaviour (via Google Analytics)

  • Personalise your browsing experience

  • Show relevant ads (via Facebook, Pinterest, Google, AdRoll)

You can manage cookies in your browser settings. Learn more in our Cookie Policy.

6. Who We Share It With

We never sell your personal information. We only share it with trusted providers who help us run our business — and only for that purpose.

These include:

  • Shopify (eCommerce & hosting) — Privacy Policy

  • PayPal (Payment) — Privacy Policy

  • Klaviyo (Email/SMS marketing) — Privacy Policy

  • Ad platforms (Google, Facebook, Pinterest, AdRoll)

  • Logistics partners (to get your bird to your door)

All partners are under data protection agreements and required to safeguard your information.

7. Your Rights Under UK GDPR

You have the right to:

  • Access the personal data we hold about you

  • Request corrections or deletions

  • Object to direct marketing

  • Request data portability

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To make a request, contact: info@metalbird.co.uk

8. Data Retention

We keep your information only as long as needed to:

  • Complete your purchase

  • Provide service and support

  • Meet legal or tax obligations

  • Improve our services

When no longer required, we delete or anonymise your data securely.

9. Security

We take your privacy seriously. We use:

  • SSL encryption

  • PCI-compliant payment providers

  • Secure data storage with restricted access

No system is perfect, but we work hard to protect your info.

10. Do Not Track (DNT)

Some browsers allow you to send a “Do Not Track” signal. Our systems do not currently respond to these signals due to inconsistent industry standards. You can still manage ad settings via your browser or platforms listed in our Cookie Policy.

11. External Links

Our site may contain links to other websites. We’re not responsible for their content or privacy practices. Please review their privacy policies before submitting your info.

12. Changes to This Policy

We may update this Privacy Policy from time to time. If we make significant changes, we’ll let you know via email or banner. The current version will always be posted here.

13. Contact Us

Questions or concerns about your data?

Email: info@metalbird.co.uk

14. GDPR Compliance (For UK & EU Customers)

We comply fully with the UK GDPR and EU General Data Protection Regulation (GDPR). If you’re located in the UK or European Union, you have the right to:

  • Access the personal data we hold about you

  • Correct or update inaccurate information

  • Request deletion of your data (where legally permissible)

  • Object to or restrict certain types of data processing

  • Withdraw consent at any time (if we’re relying on it)

  • Lodge a complaint with your local data protection authority

You can exercise any of these rights by emailing us at info@metalbird.co.uk. We’ll respond within one calendar month, as required by law.

We never sell your data, and we only share it with trusted partners necessary to fulfil your order, run our site, or deliver better service.

That’s the long and short of it — your data, your rights.